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Furthermore, with , repackaging is becoming verticalized. The horizontal 16:9 movie is dead for discovery. The 9:16 vertical "For You Page" is the new trailer. Repackaging is the process of cutting a square peg to fit a vertical hole. Conclusion: Every Fan is a Broadcaster The days of passive consumption are over. The modern consumer does not just watch Stranger Things ; they watch Stranger Things , then watch a recap on YouTube, then watch a conspiracy theory on TikTok, then read a Reddit thread about the soundtrack, then buy a t-shirt from an Etsy repackager who screen-printed the Upside Down map. Soon, you won't just repack The Office ;