The video is structured around the theme of "The Chase." Three Model Boys—Luca, Jan, and Darian—navigate a labyrinthine set designed to look like a subway station after hours. The narrative is loose: they are looking for an invitation to an exclusive afterparty, but the true plot is the fashion.
According to Europromodel’s creative director (who wished to remain anonymous), "Static lookbooks are dead. Gen Z doesn't want to see a model standing against a white wall. They want to see the fabric move when the model runs. They want to hear the leather creak. Nakitas brings the audio-visual texture that our 'Model Boys' deserve." model boys europromodel nakitas video shoot exclusive
What makes Nakitas unique is the refusal to use static tripods. "If the model moves, the camera bleeds," Nakitas joked during our interview on set. This philosophy makes every feel like a short film rather than a commercial. When Europromodel paired Nakitas with the Model Boys, industry insiders knew the result would be explosive. The Exclusive Video Shoot: Day on the Set We arrived at a repurposed warehouse in the 10th arrondissement of Paris. The location was raw: exposed brick, leaking pipes, and shards of light piercing through broken skylights. This was not a sterile studio. It was a playground. The video is structured around the theme of "The Chase
We secured an exclusive pass to the set of the new . Here is everything you need to know about this groundbreaking collaboration, from the casting couch to the final cut. Who Are the Model Boys? To understand the hype, you first need to understand the talent. The "Model Boys" are not just a group of male models; they are a carefully curated crew of fashion disruptors. Recruited from the streets of Milan, Paris, and Berlin, these young men embody a raw, unfiltered aesthetic that traditional agencies often overlook. Gen Z doesn't want to see a model
They represent a new archetype: the "Urban Aristocrat." Think tailored blazers paired with worn-in sneakers, icy Nordic gazes mixed with Mediterranean swagger. For this specific project with Europromodel, the Model Boys were chosen for their ability to improvise. Unlike traditional models who simply follow direction, the Model Boys thrive on organic movement—a quality Nakitas wanted to exploit fully. For the uninitiated, Nakitas is a cult figure in European fashion cinematography. Known for a signature style that blends noir lighting with kinetic, handheld energy, Nakitas has shot campaigns for underground denim labels and luxury watch brands alike.
If you are a casting director or a fashion enthusiast, keep your eyes on these three names. The is not just a marketing stunt; it is the blueprint for the next decade of menswear advertising.
Disclaimer: This article is based on exclusive access granted by Europromodel PR. All imagery and final video rights belong to Europromodel and Nakitas Studios.