Maharashtra, the third-largest state in India by area and the second-most populous, is a land of contrasts. It is home to the bustling financial capital, Mumbai, and the serene, ancient Ajanta-Ellora caves. But beyond the skyscrapers and tourist spots lies the true heart of the state—its Aamchi Marathi culture. In recent years, a new digital phenomenon has taken this cultural preservation by storm: Marathi Zawadi Vahini .

For the Marathi Manus (person) living away from home, these channels are a digital Pandharpur —a pilgrimage they can take anytime to reconnect with their Matrubhasha (mother tongue). As long as there is a mother scolding her son in Marathi or a farmer laughing under a babul tree, the will keep flowing.

Jai Maharashtra, Jai Marathi Manoos! Are you a fan of Marathi digital content? Which is your favorite Zawadi channel? Let us know in the comments below.

However, mainstream OTT platforms (Netflix, Amazon Prime, ZEE5) offered limited content in pure Marathi. When they did, it was polished, city-centric, and devoid of the Zawadi spice. This created a vacuum.

Unlike polished, urban-centric Marathi serials that often mimic Hindi TV shows, Zawadi Vahini focuses on the grassroots. It brings the dialects of the Varhadi region, the humor of Deshi Maharashtra, and the folk tales of the Konkan coast directly to your smartphone. The rise of Marathi Zawadi Vahini is intrinsically linked to the internet revolution in rural India. Between 2018 and 2022, the cost of 4G data plummeted. A farmer in Solapur or a vegetable vendor in Kolhapur suddenly had access to the same internet as a corporate worker in Pune.

Marathi Zawadi Vahini
Marathi Zawadi Vahini

We started with Clé Tile’s modern farmhouse brick in matte white. I love the handmade quality and the color variation. No brick is exactly the same and thats what makes this install extra special. Next, we used TEC Power Grout. This grout is much more stain resistant and holds form better during the application process. We used it in “bright white”.

Next, to get the spacing, our tile guys cut leftover pieces of the terrazzo we used in other parts of the house in 1″ stripes. This can easily be done with wood strips but we used what we had on hand. These strips were then removed as the thinset cured.

That is it! I don’t think I would use this treatment on a steam shower or a bathroom with poor ventilation. Our shower doesn’t have a door so it gets plenty of airflow which may also be why the grout has not discolored at all for us. We also have noticed a few hairline cracks in the grout as the house has settled, but overall I am extremely happy with how it turned out and has held up. I hope this helps to inspire new ways of using traditional tile shapes and here’s hoping it continues to last! proceed at your own risk. ha x

 

Sources: Tile is Clé Tiles Modern Farmhouse Brick in Matte White // Grout is TEC Power Grout in “bright White” // Shower faucet from Rejuvenation

Marathi Zawadi Vahini

  • Shannon

    Never will there be a fancier temporary spacer than terrazzo- ha! It looks absolutely stunning.

  • I had been wondering how that thick grout line would hold up as most sanded grouts say max 1/2”! Thank you for sharing! It’s beautiful!!

  • Haley

    Love it. I want to see your vanity! Also, are your terrazzo floors matte or glossy finish? X

    • Ashlea

      I second this!! I actually came on here hoping we’d get a little morsel on the custom concrete vanity/sink. But perhaps she’s been giving it time just like this tile install before sharing.

  • Lisa

    Thank you for sharing! It turned out fabulous and I appreciate you wanting to make sure it held up well.

  • Claire

    Hi sarah,

    That tile is so beautiful! I want to do something similar in my shower but worried the thick grout will start to show cracks after awhile. Did you seal the grout in yours?

  • Lauren

    What mirror is that? I have been looking for a similar mirror? Is the mirror backlit?

  • Tracy

    Did you have to fill in the 1″ area of grout enough to cover the top and bottom of the tiles?

  • […] matte white on the walls and the Natural Zellige on the floor. Read all about how we executed the wall tile treatment here. I designed the custom concrete vanity with an integrated sink and had it fabricated […]

  • Jamie Lea Barahona

    I am curious if you could give any insight into how the application of the grout was done. How did you keep the one inch grout line looking smooth while also making sure to remove any grit haze from the tile? I would be afraid that as I wipe the grout off the tile face that I would mess up the finish of the thick grout line. I really want to try this but it makes me nervous!

  • Gina

    Did you use a schluter tile edge strip where the tile transi to REGULAR wall?

    • Sarah Sherman Samuel

      Hi Gina!
      No, Cle offered glazed trim tile so it looks like an edge so no need for a schluter.

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