No. You will be a media creator. You will be an entertainer. And there is nothing wrong with being an entertainer—if that is your actual business. But if you are selling software, building a law practice, laying brick, or coding an app, your job is not to entertain. Your job is to deliver.
If you are treating your business, your craft, or your career like a content farm, you have already lost. We have conflated two entirely different things. On one side, you have production —the actual, tangible act of creating value, moving product, solving a problem, or building infrastructure. On the other side, you have production value —the lighting, the camera angles, the background music, the thumbnail, the hook.
But here is the cold, hard truth that the algorithm won’t show you:
For thirty days, produce zero content about your work. Do not post a story. Do not write a thread. Do not record a podcast. Instead, take that time and pour it into direct revenue-generating activities. Make phone calls. Send proposals. Improve your product. At the end of thirty days, compare your bank account to the previous month. The difference is the cost of entertainment.