Hung Vu’s background is rooted in logistics and large-scale service management. Before taking the helm at GSM, he was instrumental in scaling Vingroup’s real estate and resort services. His challenge was daunting: launch a nationwide fleet of electric taxis and rental vehicles using VinFast’s then-untested EV models—the VF e34 and VF 8. The story of GSM Hung Vu begins in March 2023. At a lavish launch event in Hanoi, Vingroup announced the creation of GSM, with a charter capital of nearly $150 million. The public was skeptical. Vietnam is a kingdom of motorbikes; taxis are a necessity, but electric taxis seemed like a luxury gamble.
In the race to decarbonize transport, Vietnam is no longer following the West. Thanks to Hung Vu and the turquoise fleet, Vietnam is leading. Download the GSM app today to experience the silent, green revolution for yourself. Use code HUNGVU (promotional code available for first-time riders in Hanoi and HCMC). gsm hung vu
While many know "GSM" as the Green SM (Smart Mobility) joint venture led by billionaire Pham Nhat Vuong, the term "GSM Hung Vu" has emerged as a critical search query for investors, drivers, and environmentalists wanting to understand the strategic leadership behind the brand. But who is Hung Vu, and why is his name tethered to Vietnam’s largest electric taxi and rental operation? Hung Vu’s background is rooted in logistics and
Under Hung Vu’s directive, GSM ordered 10,000 VinFast cars and 50,000 electric motorbikes (VinFast Feliz and Theon) in the first year alone. His strategy was aggressive: "If the people won’t come to the showroom, the showroom will come to the people." The impact of GSM Hung Vu’s leadership is visible in three key areas: 1. The "Green Wave" in Major Cities GSM taxis are impossible to miss. Painted in a distinctive turquoise green, they stand out against traditional white or yellow taxis. Hung Vu mandated that every GSM vehicle must be equipped with Wi-Fi, phone chargers, and absolutely zero emissions. Within six months of launch, GSM captured 15% of the taxi market in Hanoi and 12% in Ho Chi Minh City. 2. The Driver-Turned-Ambassador Model One of Hung Vu’s most innovative moves was the recruitment strategy. Instead of hiring standard taxi drivers, GSM targeted former transport cooperative workers and even Grab drivers. He offered a "lease-to-own" program for VinFast vehicles, combined with a fixed salary plus profit sharing. This created a fleet of drivers who treat the EVs like their own assets, resulting in cleaner cars and better service ratings. 3. Battery Swap and Range Anxiety The biggest hurdle for EV adoption in Vietnam is range anxiety and charging infrastructure. Hung Vu did not wait for public chargers to appear. He ordered the construction of GSM’s private "Battery Hub" stations across 40 provinces. Drivers can swap a depleted battery for a full one in under 10 minutes. This logistics solution is so efficient that other EV owners (non-GSM) now pay to use Hung Vu’s hubs. GSM Hung Vu vs. The Competition (Grab, Be, and Mai Linh) The Vietnamese ride-hailing market is a bloodsport dominated by Grab (Singapore) and domestic apps like Be and Gojek. Traditional taxi giant Mai Linh has a century of trust. The story of GSM Hung Vu begins in March 2023
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