The compilation of issues 1-15 represents Settle at his most raw, his most hungry, and his most effective. You will close the document feeling slightly offended, slightly entertained, and absolutely ready to write an email that makes money.
Most people obsess over subject lines. Settle argues subject lines are a distraction. The real secret is pre-suasion —what happened in the email yesterday . Ben Settle - Email Players 1 - 15
He argues that funnels commoditize you. When you use a standard funnel, you train prospects to expect cheap PDFs and $7 trials. Instead, Settle advocates for the —selling directly from daily emails with no automated sequence between the prospect and the buy button. The compilation of issues 1-15 represents Settle at
He dissects hate mail. He loves hate mail. He explains how every unsubscribe is worth $1,000 because it cleanses his list of tire-kickers. Most issues of "Email Players" avoid technical jargon, but #3 is the technical exception. Settle argues subject lines are a distraction
Social media platforms are rented land. You are a serf. Issue #15 provides a 30-day plan to migrate your audience from Twitter (X), Facebook, and LinkedIn to your email list.
Launches create feast/famine cycles. Instead of a launch, just send a "Now Available" email. If your daily emails have built desire, you don't need a 5-day video series. You send one email saying, "It’s out. Grab it here." And it sells.